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Until now, we’ve intentionally avoided flagship game development in HTML5 – and for good reason. In recent years, hundreds of colorful HTML5 games have made their way into platforms like cars and airplanes. But most of these were created without a solid monetization strategy and fail to attract returning users.

Large web portals offering such content have struggled to compete with the sophisticated experiences users expect from mobile app stores and game consoles. So the core question arises:
 
Why invest hundreds of thousands of dollars into a single premium game, only to have it appear alongside low-budget, low-engagement alternatives?

Curiosity and technical challenge aside, we’ve identified specific use cases where HTML5 games can thrive – particularly in premium digital media environments like international news websites. These platforms already offer simple versions of games similar to ours (e.g. Sudoku, trivia, crossword puzzles) and monetize them successfully.

We’ve also been approached by a platform operator managing multiple HTML-based environments – including automotive and inflight systems – to bring our intelligent game portfolio to their ecosystem. That sparked the idea:

We’re launching with a highly optimized WebGL implementation of Simply, Sudoku, built on a flexible Unity projectthat can also be deployed in automotive-certified environments.